O’na — Natural Soap Packaging Redesign
Reviving ancestral care through modern design
The Mission
The goal was to redesign the packaging of O’na’s handcrafted natural soaps — turmeric-henna and honey variants — with an identity that reflects its cultural roots, purity, and modern luxury.
O’na’s soaps are designed to exfoliate, purify, and nourish skin for all ages and skin types. Our design had to communicate this promise clearly, while establishing a stronger visual presence across retail and digital platforms.
CREATIVE DIRECTION
The new design blends bold structure with organic flow. Inspired by traditional botanical illustrations and modern editorial layouts, each package becomes a statement — not just a container.
Key Concepts:
• Natural color palettes (earthy green, warm orange)
• Subtle linework inspired by native plants
• Balanced, editorial typography
• Clear functional benefits displayed with elegance
OBJECTIVE
To create a minimalist yet expressive packaging system that:
• Reflects purity and natural effectiveness
• Honors the brand’s Malian roots
• Appeals to the modern conscious consumer
PRODUCTS
1. O’na Curcuma-Henna
Exfolie · Clarifie · Purifie
→ For mixed/oily skin, formulated to purify with turmeric and henna
2. O’na Miel
Hydratant · Antiseptique · Antiacnéique
→ A golden formula designed to heal, hydrate, and soothe
DESIGN ELEMENTS
Logo Refresh: Sleek serif curves that blend tradition with refinement
Illustrative Patterns: Hand-drawn botanical lines for identity and depth
Luxury Minimalism: Flat colors, soft shadows, and generous white space
Materials Vision: Soft matte textures, eco-conscious finishes
VISUAL STRATEGY
Each visual showcases the soaps as part of a ritual:
• Clean towel textures
• Earth-toned backdrops
• Water, bubbles, and skin lighting to evoke freshness and sensuality
TOOLS USED
• Adobe Illustrator
• Photoshop
• Pacdora (for product visualisations)
• AI-enhanced creative direction (for concept visuals)
This project was more than a redesign — it was a rebirth.
A tribute to African botanical wisdom.
A call for beauty that speaks with elegance, not excess.O’na – Nature refined.